Brand leaders, ambassadors, and media spend countless hours strategizing the best ways to build their digital communities. It’s an imperative element of modern day commerce, and institutions who neglect it are sure to fall by the wayside. At Outpost Joshua Tree, we brought together a few industry leaders after breakfast that Saturday to talk about the power of the outdoors, digital community building, what it takes to create meaningful conversation online, and left the camera running.

Around the table