Experiential marketing and the consumer retail experience is quickly becoming the signature marker, often outweighing price point and store placement, of how businesses create new campaigns. Josh Constine, Editor-at-Large of TechCrunch sat down with several industry leaders to discuss how to calibrate and capitalize on the psyche of the consumer.
Seated in the panel from Left to Right: Elizabeth Dowd – Vice President of Retail Experience at REI, David Hua – CEO of Meadow, Phil Otto – Founder of Otto Design Group, Sarah Romero – Director of Brand Partnerships at G7 Entertainment Marketing, Adam Lewis – Founder of Foghorn Labs, Josh Constine – Editor-at-Large at TechCrunch
Cover photo by Matt Draper
