February 24, 2026
Brand Culture
Snow Peak’s Matt Liddle on the Restorative Spirit of the Outdoors
February 6, 2026
Outpost took a trip from the SF Bay Area to Seattle, on a mission to connect with individuals whose work is creating a more inspired future for us all. Thanks to our friends from Moterra Campervans, we had a comfortable ride and accommodations, and the perfect place to capture conversations along the way.
Welcome to Tell Me Something I Don’t Know, the podcast where a couple of average guys get schooled by experts in their respective fields. From gear designers to scientists, entrepreneurs to philanthropists, the one thing guests have in common is their pushing our world forward in interesting directions. The show is rooted in curiosity, but it is also an extension of how we think about experiential storytelling and the environments that bring people together.
This week’s guest is Matt Liddle, Chief Futures Officer for Snow Peak, an outdoor product, experience, and design company that believes time spent outdoors has the ability to restore the human spirit. We had a fun conversation with Matt about Snow Peak’s evolution into the world of experience, where they’re taking the company in the next decade, and where in Portland Matt gets his favorite cup of coffee. You know, the important stuff. We also explore how brands like Snow Peak are blending product, hospitality, and community to build deeper cultural relevance. We also chat about Snow Peak’s Portland restaurant, Takibi, along with their new campsite, Campfield, which is coming soon to Long Beach, WA.
Takibi is a Pacific Northwest restaurant inspired by Japan, the changing seasons, and the bonds built while gathering by the fire. The innovative Portland, Oregon restaurant developed by Snow Peak, a Japanese camping brand, was named one of America’s best new bars in 2022 by Esquire Magazine, won a 2022 Sunset Travel Award, and secured a spot on Portland Monthly’s Top 50 restaurants list. The menu at Takibi is rooted in Japanese technique and centered around seasonal, local ingredients cooked over a wood-burning fire, while the beverage program also marries the bounty of Oregon and Japan. Takibi is open for lunch, happy hour, and dinner seven days a week. It is a strong example of how thoughtful hospitality and physical space can serve as powerful brand activation platforms rather than simply places to transact.
We hope you enjoy the conversation.
